Hublot Big Bang Ferrari Speciale Unico Ceramic

Hublot has been in business since 1980 and has been an exemplary story of building a brand, growing it into a global phenomenon. Carlo Crocco, the founder of the brand, failed into attracting any potential customer at their first Baselworld attendance but eventually ended up selling roughly 2 million CHF of them by the end of the first year alone. This very first Hublot, the name being derived from the shape of the case and not yet the name of the brand, featured the world’s first natural rubber watchstrap. Quickly after the initial success, Hublot was founded as a brand itself - Hublot Big Bang Ferrari replica.

Entering the 2000’s, Carlo Crocco became too busy to fully focus on Hublot and make it grow into a global marketing success it is today. The Biver-era followed, as in 2004 Carlo Crocco stepped out of Hublot and handed over the lead of the company to Jean-Claude Biver. Setting out to create a new flagship line of watches, the Big Bang was unveiled at the 2005 Baselworld fair. The rest should really be history to you, but sales skyrocketed from 24 million CHF in 2004 to close to 100 million CHF in 2006. After the initial surge in sales from the first Big Bang collections, many variations were introduced including branded watches for Jet Li, Diego Maradonna, Ayrton Senna, Manchester United, Ajax Amsterdam, Los Angeles Lakers, Miami Heat, UEFA Euro 2008 championship, FIFA World Cup 2010 & 2014 and so on. All of this lead to a global brand awareness, reaching beyond the people who can actually afford them, down to the average Joe around the corner who saw their biggest idol in a wide range of sports or events wearing a Hublot while claiming victory or scampering across a red carpet.

The partnership with Ferrari came about when Rolex took over as official watchmaker for Formula 1 in January of 2013 as I mentioned before, ending a bond that was initiated in 2010. Already being an official partner with Ferrari (the car manufacturer) since January 2012, the break as official watchmaker to Formula 1 also created the opportunity to partner with Scuderia Ferrari as official sponsor for the 2013 season onwards. This created the ideal platform for both brands to start working together, which resulted in an array of watches, some more attractive than others but always combining the cars with watches. A clear example of this is the Hublot Big Bang Ferrari Speciale Unico Ceramic we showed you last year. Inspired by the Ferrari 458 Speciale in design, it featured a ceramic case, honeycomb dial and the in-house Unico Chronograph movement.

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